MARYAM RASHID 

 

 

BRIEF:

Design a full-scale retail environment for the Bonds brand, with a focus on long term sustainability and creating an optimal consumer brand experience.

 

CONCEPT:

Bonds is an iconic Australian brand which has shaped the wardrobes of Australians for over 100 years.

 

I wanted to capture the organic nature of Bonds merchandise as well as emphasis their innovative clothing technology, by capturing the authenticity of the products. The ingenuity of innovation with new technology was expressed by elements such as touch screens that allow people to be involved with the brand by choosing prints of Bonds and getting them personalized.

 

Bonds has a rich history that plays an important role in Australia. Going back with Bonds history I found out that they opened the first spinning mill in Australia and so I incorporated rotating spinning wheels as the clothes racks whilst the molecular structure of the cotton thread became the wall display with the POS and the lightning system.