MARYAM RASHID 

 

 

BRIEF:

The owner designed Jazz my Waffle 10 years ago. The place had started to look tired and the client wanted to redefine the space again with a new brand identity due to the changing demographics of the suburb.
 

 

CONCEPT:

The coffee and bike culture that thrives throughout inner Sydney, has also started to exist in Rooty Hill due to its proximity to cyclist from the M7. The client wanted to cater to her customers of 10 years as well as to the new, local diverse culture and languages of the passers-by visiting the nearby park – cyclists, joggers,  walkers, families and young people - as well as locals stopping in to enjoy a meal.

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The Hive was designed to give Jazz My Waffle a new brand Identity that would mesmerize the target market. The concept was to create a space that would cater the diverse culture with a communal dining experience with a wow factor.